Welcome to Essaouira, where the charm of ancient Morocco meets the beauty of the Atlantic Ocean. Known as the “Wind City,” this UNESCO-listed coastal town is a haven for travelers seeking relaxation, adventure, and cultural immersion. Whether you’re strolling through the whitewashed streets of the Medina, catching waves at Sidi Kaouki, or savoring fresh seafood by the harbor, Essaouira offers something for everyone. In this guide, we’ll explore the top 10 things to do in Essaouira, ensuring your visit is nothing short of magical and Unforgettable.

1. Wander Through the Historic Medina

No trip to Essaouira would be complete without exploring its stunning Medina, a UNESCO World Heritage Site. As you wander through the narrow alleys lined with blue-shuttered doors and whitewashed buildings, you’ll discover artisan workshops, spice markets, and charming cafes. Don’t miss the Skala de la Ville, a historic fortress offering breathtaking views of the city and ocean.

Pro Tip : Visit early in the morning or late afternoon to avoid crowds and capture stunning photos of the golden-hour light.

2. Relax on Essaouira Beach

Stretching along the Atlantic coast, Essaouira Beach is perfect for sunbathing, swimming, and enjoying water sports. The beach is especially popular among surfers and kiteboarders due to its consistent winds, but even if you’re not into extreme sports, the serene atmosphere makes it an ideal spot to unwind.

Fun Fact : Essaouira Beach was named one of the “Top 10 Best Beaches in Africa” by Condé Nast Traveler .

3. Take a Surfing Lesson

Essaouira is renowned as one of the best places in Morocco for surfing. Beginners can take lessons from experienced instructors, while seasoned surfers can ride the powerful waves at spots like Sidi Kaouki and Diabat. The warm waters and friendly locals make learning a breeze.

Recommended School : Check out Surf House Morocco for professional coaching and equipment rentals.

4. Explore the Ramparts and Fortifications

Essaouira’s ramparts and fortifications are a testament to its rich history as a fortified port city. Walking along the walls provides panoramic views of the coastline and a glimpse into life during the city’s bustling trading days. It’s also a great spot for a peaceful picnic or a quiet moment away from the crowds.

Insider Tip : Bring a picnic and enjoy lunch atop the ramparts for a truly unique experience.

5. Savor Fresh Seafood by the Harbor

One of the highlights of visiting Essaouira is indulging in freshly caught seafood right by the harbor. Local restaurants serve up delicious dishes like grilled sardines, seafood tagine, and shrimp couscous. Pair your meal with some freshly baked bread from nearby bakeries for the ultimate culinary experience.

Must-Try Restaurant : Chez Lila offers cozy seating and exceptional seafood platters.

6. Discover Artisan Workshops

Essaouira is famous for its talented artisans who produce everything from handcrafted woodwork to argan oil. Visit workshops throughout the Medina to watch craftsmen at work and purchase unique souvenirs to bring home. You’ll find intricate designs, affordable prices, and a chance to support local artists.

Local Favorite : The woodworking shops near Place Moulay Hassan are must-visits for intricate designs and quality craftsmanship.

7. Attend the Gnaoua World Music Festival

If you’re lucky enough to visit in June, don’t miss the annual Gnaoua World Music Festival. This vibrant celebration combines traditional Moroccan music with international jazz and blues artists, creating an unforgettable atmosphere. Free concerts in public squares and ticketed events in historic venues make this festival a year’s highlight.

Event Details : Held over four days, the festival features performances that blend traditional rhythms with modern sounds.

8. Visit Mogador Island

Just off the coast of Essaouira lies Mogador Island, a peaceful escape from the mainland. Take a short boat ride to explore the island’s ruins, relax on secluded beaches, or snorkel in crystal-clear waters. It’s a perfect way to spend a few hours away from the hustle and bustle of the city.

Getting There : Book a guided tour or rent a private boat for a more personalized experience.

9. Go Shopping in the Souks

The souks (markets) of Essaouira are a treasure trove of local goods, including handmade crafts, spices, textiles, and jewelry. Bargaining is expected, so don’t be shy about negotiating for the best price. Look for argan oil, leather goods, and colorful ceramics as gifts or keepsakes.

What to Buy : Argan oil is a local specialty and makes for a wonderful souvenir or gift.

10. Experience Sunset at the Port

End your day watching the sun dip below the horizon from the fishing port. As fishermen return with their daily catch, the sky transforms into hues of orange and pink, creating a magical scene that’s perfect for photography. Find a bench near the fish market for unobstructed views of the sunset.

Best Spot : Arrive early to secure a good viewing spot and avoid missing out on this breathtaking moment.

Essaouira is more than just a destination—it’s an experience. From its rich history and vibrant culture to its stunning natural beauty, this coastal gem offers endless opportunities for exploration and discovery. Whether you’re planning a weekend getaway or a longer stay, these top 10 things to do in Essaouira will ensure your trip is nothing short of extraordinary.